CSR and reputational risk

Through its Code of Ethics, policies, Social Report and adoption of international sustainability standards, Intesa Sanpaolo has voluntarily undertaken commitments towards its stakeholders. Since any failure to comply with these commitments exposes the Bank to having its reputation damaged, specific tools have been developed to monitor the quality of the relationship with stakeholders in terms of effectiveness of projects and activities carried out and accounted for in the Social Report and the efficiency of organisational processes that can ensure continuity in implementing the principles of the Code of Ethics. The two assessment dashboards have been created by applying the methods of two different companies specialised in these areas: AccountAbility, and in particular the AA1000 series of standards (developed by INSEA, Institute of Social and Ethical Accountability) which define the purpose, method and techniques of stakeholder involvement in corporate activities and Vigeo (the largest European agency for analysis of non-financial commitment that evaluates the effectiveness of the company in terms of social responsibility).
The dashboards findings provide a clear picture of risks and opportunities arising from commitments made by the Bank to its stakeholders. The risk matrix shown in Figure 1 helps assess the opportunities for developing initiatives for competitive positioning (in green) and the urgency of managing the risk (in red). The results of this project have led us to formulate an improvement objective plan based on objective criteria and to develop a plan for continuous monitoring of areas that have emerged as priorities.

Risk Mapping

Risk Mapping