Customers

Customers

During 2009, in a macroeconomic environment in which businesses and households continued to be affected by the economic crisis, Intesa Sanpaolo’s commitment to support Italian families and the country’s economy has remained steadfast, paying continuous attention to local communities and the SME’s which drive our economy. The process of streamlining and simplifying our range of products continued with additional focus given to the quality of services, listening tools and the offer of expert advice in touch with the real needs of customers. The organisational and service model consolidated over the past years has allowed the Bank to provide the best possible service in two key areas: on the one hand, responsible management of household savings and, on the other, lending and the correct allocation of resources to both private and corporate customers.
The model is based on enhancing local presence and specific local qualities of the environment, especially in trade relations with customers, but without losing sight of the national scenario and service excellence that the various Group entities can provide. In relation to businesses, we have concentrated on sectoral specialisation and understanding the competitive strategies of individual sectors to support the development of the economy, focusing on delivering services and products that promote the growth, innovation and internationalisation of businesses and that, more broadly, improve the dialogue between companies and the Bank.