Cultural awareness

Commitment in the cultural field is in the form of initiatives planned and implemented independently and directly, as well as through partnerships and sponsorships supporting projects created and promoted by third parties, in the form of a coherent, constant and well-defined vision.
The aims of the Bank’s action mainly regard the dissemination of information, support for research and the promotion of culture among young people.

The key development in the cultural support field is the support provided continuously and through special projects to large cultural organisations, exhibitions and centres of excellence that produce and disseminate culture:

  • La Scala Opera House: Intesa Sanpaolo is a Founder Member since 1999, providing support to the opera season as Main Partner since 2005. This partnership originates from and is characterised by a continuous search for ways to make music an increasingly universal heritage.
    Intesa Sanpaolo also supports the La Scala Under 30 project launched to attract a younger public to opera.
  • Piccolo Teatro: the Bank provides support for the Benvenuti a Teatro project, active since 2005 and dedicated to the younger public.
    This is a real journey “behind the scenes” of the theatre, which aims to stimulate children’s imagination and arouse their interest in the world of theatre.
  • Other Italian theatres: for example Teatro Litta, Teatro Franco Parenti, Teatro Stabile di Catania, the Banco di Napoli-San Carlo Opera House partnership and Cassa di Risparmio in Bologna’s involvement with Teatro Testoni in Casalecchio di Reno and the Compagnia Teatro dell’Argine in San Lazzaro di Savena.
  • A number of the more important and oldest music organisations, such as Associazione Alessandro Scarlatti and the Società del Quartetto in Milan. In particular, collaboration with the Associazione Alessandro Scarlatti in Naples has provided support for a specific educational experiment targeting the very young: La musica in mano ai criaturi with active on-stage involvement of children and teenagers alongside the artists.
  • The XXIV Christmas Concert in Assisi, supported by Intesa Sanpaolo, Casse del Centro and Banca CR Firenze.
  • A series of different exhibitions, including the following.
    • Darwin exhibition: Intesa Sanpaolo was a partner in the international exhibition dedicated to the father of the theory of evolution to celebrate the bicentennial of his birth and 150 years of publication of his best known work “On the Origin of Species”. Organised in collaboration with the American Museum of Natural History of New York and arranged at three exhibition venues: Rome, Milan and Bari.
    • Corriere dei Piccoli exhibition: Intesa Sanpaolo was a sponsor and  contributor (lending works from the Bank’s historic archive) to the exhibition, promoted by Fondazione Corriere della Sera and Skira for the centenary celebrations of Corriere dei Piccoli. It is planned to involve the schools (infant, elementary and junior high) in the Lombardy region.
    • Decò exhibition: Intesa Sanpaolo and Cassa di Risparmio del Veneto sponsored the exhibition “Dèco. Arte in Italia 1919-1939”. This exhibition, promoted by Fondazione Cassa di Risparmio di Padova e Rovigo was organised in collaboration with the Accademia dei Concordi and the local and provincial governments of Rovigo, displaying over 120 works from private collections and museums.
    • Art: “Canova. L’ideale classico tra scultura e pittura” art exhibition. Intesa Sanpaolo sponsored the art exhibition organised by Fondazione Cassa dei Risparmi di Forlì e della Romagna.

The second major thread of activities in support of culture involved support for Festivals, sensitising the public on wide-ranging topics through meetings, debates and talks in various spheres: poetry, economics, science and music.

  • The Festival dell’Economia (Trento), an annual series of events, meetings and projects to sensitise the wider public to economy-related phenomena. The Bank has been a partner since the first edition in 2006, whilst Banca di Trento e Bolzano acts as sponsor. The 2009 edition was entitled “Identità e crisi globale” (Global identity and crisis), visited by over 60,000 people.
  • Biennale Democrazia (Turin): the Bank was a partner for the first edition in 2009. This event, to be held every two years, forms part of the calendar of initiatives for the 150th anniversary of the Union of Italy and a cultural education and dissemination tool on democracy and democratic practices, involving the city in seminars, meetings and theme events.
  • MITO – Milano-Torino International Music Festival, for which the Bank has been a partner 170 Social Report 2009 Social Report Communities since the first edition in 2007. This is a highly important cultural event, its repertoire ranging from symphonic operas to contemporary music, jazz and ethnic music, with the participation of a whole host of musicians and conductors.
    Over 170,000 people attended the festival performances, produced by over 4,000 performers from 33 countries throughout the world.
  • Accademie Musicali d’Europa festival (Conservatorio di Milano) and Torino Film Festival.
  • Fiera del Levante in Bari, with support from Banco di Napoli. This fair, designed to meet the internationalisation needs of the Italian economy, and of the south in particular, hosts a series of general and specialised events during the year.
  • Ravello Lab – Colloqui internazionali, with support from Banco di Napoli. This annual event is a 3-day meeting for international experts and politicians to examine, discuss and propose in-depth study of the relationship between culture and development.
  • Festival dei Due Mondi in Spoleto, support for the 52nd edition being provided by Casse del Centro and Cassa di Risparmio di Spoleto.
    This international event hosts classical music performances, prose, ballet, concerts, art exhibitions and films.
  • the 46° Festival Pianistico Internazionale Arturo Benedetti Michelangeli. Founded in 1964 this is considered one of the most important piano festivals in the world. The Festival aims to disseminate music culture as much as possible to the wider public, once again expanding its repertoire and offering a standing revue of the piano music heritage. “Rotta a Oriente. Da Bach alla Cina” (Teatro Donizetti, Bergamo, Teatro Grande, Brescia) was the title of the 2009 edition.
  • Festival di Milano Musica. A journey through a select international repertoire of 20th century music (18th edition in 2009). Numerous events proposed by a variety of theatre, organisations and cultural associations of the city from September to November.

Added to these are other initiatives:

  • FAI - Luoghi del Cuore (Places of the Heart) After the 2008 promotion of the fourth annual I Luoghi del Cuore census dedicated to “places to be healed” that form part of the architectural, artistic and natural heritage of Italy, in 2009 Intesa Sanpaolo and the FAI allowed the reports received to speak for themselves in sensitising the relevant authorities towards greater care for Italians’ “places of the heart”, arranging communications activities and salvage operations to restore them to their original beauty.
  • Arte Fiera. Once again in 2009 Intesa Sanpaolo, Cassa di Risparmio in Bologna and Intesa Sanpaolo Private Banking renewed their consolidated relationship with Arte Fiera, reconfirmed as partners for the Collezionisti project. Arte Fiera is a modern and contemporary art fair and a showcase for international art that aims to stimulate an interest for this art in Italy, in parallel developing a constant commitment to promoting young artists and the most current research topics.
  • Salone Internazionale del Libro. For the third year running, Intesa Sanpaolo is a partner in the Salone Internazionale del Libro (International Book Fair), the long-standing event in Turin designed as an opportunity to browse through the changes in Italian society over the last twenty years through words, images, music and input from members of the cultural and entertainment fields.
  • UNESCO Forum. Intesa Sanpaolo was a sponsor for this event (held in Monza), promoted by the Ministry for Cultural Heritage and the Foreign Affairs Ministry in collaboration with and patronage of UNESCO and the Lombardy regional government. The event focused on the productive and market aspects linked to traditional production and its protection.
  • Banca CR Firenze was the promoter for Economia in gioco, an educational project bringing the history of the economy into primary and secondary schools with a view to attracting young people to this field.
  • Banco di Napoli provides support to the Istituto Italiano di Studi storici, founded in 1946 by Benedetto Croce and for which it was cofounder, and to the Istituto I.P.E., an educational research institute founded in 1979 by a group of university professors, professionals and businessmen with the idea of contributing to young people’s access to education, culture and employment.
  • BBanco di Napoli also supports the “Start Cup Federico II” award, a competition promoted by Federico II University in Naples among groups of people that develop business ideas based on research. In particular, “Start Cup Federico II” gives awards in cash and in kind, consisting in services for the startup and development of new businesses, to the best ideas expressed in the form of business plans.
  • Cassa di Risparmio di Venezia, in collaboration with the Polo Innovazione Strategica of Ca’ Foscari University, has financed the POLINS research study grant for analysis of the skills profiles necessary to implement environmentally sustainable solutions in businesses: the “colletti verdi” (green collar workers), new professional figures specialised in environmental protection and eco-compatibility of industrial processes.
  • Cassa di Risparmio in Bologna continued its collaboration with the Centro Culturale Enrico Manfredini, highly active in Bologna and the province in the organisation of cultural events.