Promoting environmental culture

Among all the concrete initiatives that a large company can adopt for the protection of the environment and the fight against climate change, the spread of an environmental culture and awareness among the communities where it operates certainly represents an important tool to further activities in promoting this purpose.
Intesa Sanpaolo continued ever more manifestly through many initiatives, both internally and externally, to disseminate the importance of protecting the environment.
Raise its employeesThrough the company’s intranet, a tool widely used to increase sensitivity towards more general issues of social and environmental responsibility, Intesa Sanpaolo also disseminates the best practices related to virtuous conduct in the use of environmental resources. That is why we regularly publish newsletters and educational and information reports on this theme written by authoritative bodies and associations in the field. In this regard, in 2009, the CSR section was enriched by several information brochures on the topics of energy efficiency in both public and private buildings and related Energy Certification and individual behaviours aimed at a more sober, and therefore sustainable, lifestyle.

BoxNational campaigns

On 5 June 2009, for the UN sponsored World Environment Day, Intesa Sanpaolo, in collaboration with the Ministry of the Environment, produced a video entitled...>>

EmployeesIn 2009, as already mentioned in the “Employees” section, a wider and integrated e-learning initiative, called “Ambientiamo”, concerning responsible behaviour and energy savings was planned. The project, which includes a multimedia training course, will be ready within the year.
The Mobility Management initiative, through the marked involvement of employees, also has a positive influence on our staff regarding mobility that is more environmentally sustainable and, at the same time, healthier.
In 2009, the UNEP FI initiative, to which Intesa Sanpaolo adheres, made an online course available on the risks and opportunities for the financial sector deriving from climate change.
A number of employees attended the course, completing the programme within the preset period of about a month.
Lastly, the training dedicated to Environmental Management System’s operators continued.
Information campaigns were also carried out at our International Subsidiary Banks through their intranet sites and magazines.
CIB Bank, among other initiatives, produced a brochure in collaboration with a local NGO (Energy Club), containing tips for energy saving measures for households, which was distributed in electronic form to all staff. The Hungarian bank, very innovatively, called on everybody’s sense of responsibility by attaching some thousands of stickers with the slogan “Turn me off if you’re not using me!” onto electrical equipment (PCs, printers, coffee vending machines, etc.). A similar initiative was adopted by the Parent Company’s Training Department.
Lastly, VUB Banka implemented an e-learning course “How to help our Earth” focusing on responsible use of resources in the workplace: the course was accompanied by a contest which saw the participation of over 400 colleagues.

We foster the spread of environmental awareness even outside our company.
Through Intesa Sanpaolo Eurodesk, we adhered to the “Energy Efficient Buildings European Initiative”. E2B EI is a large association consisting of public and private entities launched by the European Commission to promote the development of new technologies in the energy efficiency of buildings. Among the founding members are Acciona, EDF, Philips, Saint Gobain and the Fraunhofer Institute.
Through this membership, we will be able to get in touch with the main stakeholders in the field and contribute to the definition of research priorities that the European Commission will support in the medium-long term.
ClientsIntesa Sanpaolo Eurodesk also joined the cooperation project between the European Union and China as an associate partner, aimed at creating and managing the Euro- China Centre dedicated to clean energy.
The overall project objective is to foster greater use of sustainable energy in China and help implement a coherent regulatory framework, also through increasing awareness on the issue on the part of the authorities and civil society.
The project is coordinated by the Politecnico di Torino and involves, among others, the Euro- Mediterranean Centre for Climate Change (CMCC), the University of Calabria (UNICAL), Chalmers University of Technology in Gothenburg, the French Commissariat for Atomic Energy, Tsinghua University (China) and the Chinese Academy of Sciences.
In 2009, as part of the consolidated agreement between Intesa Sanpaolo and the Ministry of the Environment, numerous events were organised and several initiatives were promoted which saw the involvement and participation, whether directly or indirectly, of the Ministry.
At the beginning of the year, during the European Energy Week 2009, the conference “Impresa e finanza insieme per le energie sostenibili” organised by the Bank was used for the public presentation of the guide “Fare energia con l’impresa”. The guide is a useful tool for companies to find their way around the sustainable energy markets in Italy and in the Mediterranean countries. Distributed at all conferences in which Intesa Sanpaolo participated, the guide was a huge success over the Internet, where it was requested by many customers.
It is available on the website of the Sustainable Energy Europe for Italy campaign site.
We took part in the fifth International Energy Saving Day campaign “M’illumino di meno”sponsored by the European Parliament and hosted by the Radio2 Caterpillar radio programme.
The goal of the campaign is to reduce energy over-consumption and raise public awareness on making better use of energy.
Among the initiatives aimed at promoting the event, a message inviting customers to reduce their use of lighting at home was displayed on the monitors of ATM machines.
Intesa Sanpaolo took part in regional, national and international events dealing with sustainable energy both economically, supporting them and by actively participating in the dissemination of information on the “Sustainable Energy Europe (SEE)” campaign and through its voluntary Agreement with the Ministry of the Environment. Intesa Sanpaolo’s contacts for energy products participated as speakers at conferences organised with local and national institutions, trade associations and private entities.
Mediocredito’s Energy Desk partnered with the Politecnico di Milano to initiate quarterly dialogue Round Tables, focus groups and joint reports on energy issues. The partnership also implemented the research published in the second edition of the Solar Energy Report 2009, which illustrates the situation of the solar industry in Italy and offers a range of responses and insights on technology, regulations, market and supply chain issues that drive the public debate on the real potential of photovoltaic systems in Italy.
As for its international subsidiaries, CIB Bank took part in the first Hungarian CSR Market-Place as a member of the KÖVET Association for Sustainable Economies (CSR Europe partner), which organised the event. The initiative, which was an opportunity to exchange good practices in corporate social and environmental responsibility, gave the Bank a chance to present two of its environmental initiatives: one regarding the use of solar panels at their headquarters in Budapest, the other about the promotion of cycling.
In 2009 Banca Intesa Russia, together with the Intercultural Foundation, supported an interesting initiative called “I care!” (Ci tengo!) aimed at raising awareness among youngsters about environmental preservation. The best projects that the students – from different parts of Russia – came up with, which included photos and text, were rewarded with a holiday at a natural reserve camp.